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1 deriving consensus rankings via multicriteria decision making methodology 1amypohal, 2m n saludin, 1m mukaidono 1faculty of science and technology, meiji university 2faculty of management & defense study, national defense university of malaysia abstract purpose – this paper takes a cautionary stance to the impact of marketing mix on customer satisfaction, via a case study deriving. (how resources influence our strategy) answer to question (a) the characteristics usually associated with the word strategy and strategic decisions are: 1- the scope of organizations activities: does the organization concentrate on one area of activity, or does it have many. Marketing strategy has been a focus of organizations and a tool for attaining overall firm performance our study contributes to the existing study of marketing strategy by supporting a relationship between marketing strategy factors and overall firm performance deduction from existing literature enabled a construction of a conceptual model t.
Assessing the influence of strategic management practices on csr performance with a specific european journal of business and innovation research vol2, no1, pp106-128, march 2014. Founded in 2011, global strategy journal is the leading journal on global strategic management research it aims to shape the direction of conversations on the interaction between the global context and the strategy and strategic management of for-profit and not-for-profit organizations. The influence of market structure on firm strategy and performance while there is a range of specific models, major determinants of firm-level and strategic management journal, performance determinants of firm performance: the relative importance of economic and organizational factors.
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